You can get a ride from anyone with four wheels and a phone number - one cab company is pretty much the same as the next, yes?

Not us.

We'll answer the phone. We'll show up when we say we will. We'll arrive in a clean car that isn't held together with chewing gum and prayers. We'll give you a reasonable fare, generally a buck or two less than those other companies.

Your driver will not drool on himself, or creep you out, or smell bad. As a bonus, he might even use a big word or two. It's been known to happen.

While it is generally accepted that taking a cab will suck, it doesn't have to.

I'm Keith Brown and I started Atlantic Taxi in 2008 because I wanted to run a company that was better than all the run-of-the-mill taxi outfits from which little is expected and appallingly less is delivered. In a sea of odious mediocrity, Atlantic Taxi steadfastly refuses to suck.

Atlantic Taxi also is a family business, which means your business helps to feed my family. We're not lining the pockets of some fat-cat, absentee owner. We live right here, pal. We love the Jersey Shore, and we're not going anywhere.

So, please, give us a shot. You may be surprised. You might just get out of an Atlantic Taxi not feeling like you have to wash in places you can't quite reach. And seriously, isn't that worth it?